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Our Review, Rating, & Recommendation Guidelines
Our Reviews & Ratings
At EasyPet we take an unbiased approach to analyzing pet products. Our criteria is focused on the quality of every item listed on our site.
In each review we evaluate available information including the ingredient list, brand/recall history, packaging facility, and anecdotal evidence such as owner reviews and pet preference.
We then assign a value to each food and use that to determine star ratings, comparison winners, and placement in recommendation articles.
Our Recommendations
For articles that determine “the best” choice for specific inquiries we perform an audit of the following indicators:
Quality Ingredients : Great dog food starts with real meats and balanced nutrition. If the first 5 ingredients of a recipe don’t reflect that then the food doesn’t make the list.
Breed : Your dog may require more calories, different sized kibble, or special nutrients to combat common breed specific health issues – we factor that in.
Health : When illness or health concerns are addressed we do our best to provide recommendations in line with improving your dog’s condition. Be that as it may, we highly suggest consulting your veterinarian when it comes to prescription foods.
Activity Level : Some dogs are naturally more active than others and some owners are more likely to exercise their dog regularly. Our product selections reflect food that is well-balanced for most dogs.
Life Stage : Puppies, adults, and senior dogs require different nutrition so we make sure to include separate suggestions based on that. In breed specific cases we go as far as to create separate articles specific to puppies.
Budget : Not everyone can afford super premium dog food and we know that. When competing recipes are nutritionally similar we list the cheapest option.
Preference : Unlike other lists we actually have real dogs taste test recipes. We record their reactions then tailor our product selections toward preferred foods.
Fact-Checking: Our Process
At EasyPet, we personally test nearly every product featured in our reviews and guides. This hands-on approach allows us to provide accurate, data-driven recommendations for food, gear, services, and other pet essentials.
Guidelines for our testing methodology are as follows:
We only cite reputable sources when researching our guides and articles. These include peer-reviewed journals, government reports, academic and medical associations, and interviews with credentialed pet experts and practitioners.
All scientific data and information must be backed up by at least one reputable source. Each guide and article includes a comprehensive bibliography with full citations and links to the original sources.
Some guides and articles feature links to other relevant EasyPet pages. These internal links are intended to improve ease of navigation across the site, and are never used as original sources for scientific data or information.
A member of our expert team provides a final review of the content and sources cited for every guide, article, and product review concerning medical- and health-related topics. Inaccurate or unverifiable information will be removed prior to publication.
Plagiarism is never tolerated. Writers and editors caught stealing content or improperly citing sources are immediately terminated, and we will work to rectify the situation with the original publisher(s).
Although EasyPet maintains affiliate partnerships with brands and e-commerce portals, these relationships never have any bearing on our product reviews or recommendations. Read our full Advertising Disclosure for more information.
Tim Seidler
Founder & Executive Director, Product Tim is a pet product expert with nearly a decade of experience researching, developing, and testing everyday things we give our pets.
Pet Expert Carlotta Cooper is a vice president of the Sportsmen’s and Animal Owners’ Voting Alliance (SAOVA) and an AKC Legislative Liaison. She writes for multiple pet blogs and she’s a breed columnist for the AKC Gazette. She’s also a contributing editor for the weekly dog show magazine Dog News.
Pet Expert Kate Barrington is an avid dog lover and adoring owner of three cats. Kate’s love for animals has led her to a successful career as a freelance writer specializing in pet care and nutrition. She is a double-certified Pet Food Nutrition Specialist who enjoys crafting original recipes. Kate is also a blogger for a number of organic and natural food companies as well as a columnist for several pet magazines.
Cat Expert Jacquelyn Pica is cat mom to Bean Man Jones, a 2-year old adopted stray. She’s also an experienced pet writer based in St. Petersburg, Florida.
Pet Expert Sean is a pioneer in online pet health and care information. He’s the founder of Dog Food Guru and other pet publications as well as the owner of two Goldendoodles who keep him honest.
Cat Expert Mallory Crusta offers simple, honest knowledge about natural cat care and products that work so that you can spend less time researching natural cat care and more time having fun with your cat. She blogs about it at WildernessCat.com.
